Advertising and marketing strategies can be expensive. In fact, it takes up a big chunk of a company’s budget. For large companies, this is not a problem, but for small businesses, promotional budgets are usually tight.
You need to find a cost-effective way to promote your company and your product without hurting your overall budget.
Custom branded promotional items are still the best and cheapest way to promote a product and create brand awareness. It is a proven effective method that helps companies reach a wider audience and strengthen brand and product recall.
Let’s take a look now at some of the best ways to use promotional products:
When you give away clothing products like t-shirts and caps, you are not only making your brand visible to the person you are giving it to, you are also putting your brand in front of the people the person interacts with.
In fact, even strangers that the person they meet along the way will get to see your brand and what you have to offer.
Using clothing products is like having a walking advertisement. People from all walks of life can see your product and your brand by giving away one t-shirt or one cap. Imagine how many people you can reach if you give away plenty?
If you are a local plumbing company, this is a perfect strategy to get people to remember your company and your services when the need arises.
The trick is to use regular household products that consumers use daily like coffee mugs, umbrellas, drinking glass, towels, clocks, water bottles and even hand sanitiser.
By putting your brand on regular household products that people regularly use, consumers become familiar with your logo and your brand.
When they go shopping for products they will immediately be drawn to your products because your brand is already familiar, whether they remember it consciously or not.
Aside from homes, creating promotional products and corporate gifts for offices is an effective strategy. Give away mouse pads with your logo boldly highlighted. Other IT products you can use are:
- USB Flash Drives
- Power Banks
- Computer Cleaning Kits
- Computer Accessories
- Other Gadgets
Games and Toys
What better way to capture the hearts of consumers than through their kids. Give away games and toys like:
- Piggy Banks
- Anti-Stress Items
- Frisbees and many others
Toys tend to be more memorable because parents have a soft spot for kids.
Writing Materials And Stationery
Promotional materials like:
- All Kinds of Pens
- Coloured Pencils
- Note Pads
- Tote bags
Writing materials and stationery is a great way to put your brand in front of office workers and managers. Brand recall is stronger when potential buyers see your brand all the time.
As mentioned above, putting your brand in front of potential consumers where they see it all the time is a good strategy for brand recall. There is a wide range of corporate gifts in Australia you can choose from.
- Pen Holders
- Key Holders
- Paper Clips
- Note Holders
- First Aid Kits
- White Boards
- Note Pads
- Sticky Notes and many others
Sports And Leisure Products
Exposure is the key when it comes to promotional merchandise. What better way to spread the word than through sports and recreation. Give away products like:
- Picnic Blankets
- Flash Lights
- Golf Towels
- Shoe Bags
- Customised toiletries including insect repellent and sunscreen
- Duffle Bags
- Golf Balls
- Picnic Chairs
- Sports Jerseys
- Drink bottles
- Many others
Whatever promotional products you choose for your brand, make sure that the prints are clear and your logo is well-placed. It is vital that your brand is seen and read easily.
The goal is for your potential customers to recognise the brand. This will not work if the printing job is poor. Promotional products can be very cost-effective but they still cost money. It is vital that you choose the right products to represent your brand.
If you are unsure which products are right for your brand, we at PromoSource can help you. Our expertise is in product matching and distribution.
Let our experts help you select the best quality promotional products along with the proper placement of your logos and other information so you can optimise your marketing program.
At PromoSource, we have adjusted the way we do business to adapt to the new normal and keep you and our staff safe from the risks of COVID-19.
Please call us today on 1800 963 533 or message us through our contact us page.