Promotional products and their various marketing strategies have drastically changed since the start of the COVID-19 crisis. TV, Newspapers, and Magazines used to dominate the advertising arena. Advertising used to be very expensive and accessible only to the big players.
However, with more people relying on the internet to share their information and with the added COVID-19 restrictions, there has been a major shift in marketing focus.
Lately, startups, small and medium enterprises are now able to advertise and compete with bigger brands, thanks to the internet! We now have a level playing field, so whether you are a home baker trying to start a business going or a 10-person company, you have to think big, take risks, and be creative in promoting your branded products.
However, did you know that the best way to promote your brand is still the traditional method of giving away promotional products and corporate gifts? Promotional giveaways and corporate gifts in Australia is a tried and tested method that is now even more effective than ever. This is because you can integrate it with social media promotion and other online strategies.
Why Use Promotional Products?
They say that video marketing is more effective than print advertising. However, do you know what is even more effective? Having a physical product in your potential consumer’s hand that reminds them daily about your brand, your company and your products, can’t be beaten.
It is good to see a video about a product you are interested in, but imagine getting a freebie from a company and seeing their logo and brand daily as you use the product? The consumer is bound to grow an attachment and will remember your brand the moment they need to buy a product similar to yours.
How To Use Social Media And Internet Platforms With Your Promotional Products?
Since travel and movement are still restricted and doing business is limited, you can promote and distribute your custom branded promotional products online. Everyone is online anyway so don’t fret!
There are many ways you can use social media to distribute and give away your branded promotional items.
- Create a social media contest. Get people to share your page and the first 10 people who share the most gets a tote bag, coffee mug or drink bottle.
- Get people to share photos or videos of them using your products and they get a free cardholder, a planner or a pen.
- Create a referral program where customers get freebies if they refer a friend. The more people they refer the bigger the products they receive.
- Get people to sign up to your website so they can get a promotional product after.
Using promotional giveaways is a traditional method of advertising but with our technology today, the design of the products are not necessarily traditional.
According to recent studies:
- 94% of consumers remember where they received a promotional product and the company that gave it.
- 6 out of 10 people keep promotional products they received for up to 24 months or two years.
- 89% of people recall the advertiser or the company that gave them the promotional product two years after receiving a promotional product even if they did not keep the product.
- 8 out of 10 people own at least 1 and up to 10 promotional products.
Being able to touch a product that is given for free is better than video or print marketing. The brand recall is much better and it creates a sense of loyalty to the brand.
What Promotional Products Will Fit Your Brand?
When it comes to choosing the right promotional products for your brand, it is important to select simple but practical products that people will use regularly or daily. You want to remind people about your brand daily.
When you put your logo in a product like a water bottle, hand sanitiser or a flash drive that they use daily, they will see your brand daily too. This is how they will remember you and your products when they are out shopping.
If you are having a hard time deciding which promotional products to use for your brand, Promo Source can help you brainstorm the right products to carry your brand name and more.
We are a leading supplier of promotional merchandise right across Australia. Major brands trust us and up and coming brands come to us.
We specialise in a wide range of quality promotional products across all industries. We can lend our expertise so you can select the right products that will represent your brand to help increase customer awareness and brand recall.
Let us help you create unique and authentic promotional materials that will stay true to your brand.
Call us today on the Promo Source hotline 1800 963 533 or message us through our contact us page.