Choosing the right promotional products for your brand and marketing strategy is a big challenge. There are just too many products to choose from. All of which are practical and effective.
However, sometimes you need an outside perspective to help you narrow down your options. An outside-the-box perspective is always a good option to help you see the wood through the trees.
To help you make a sound decision, we have come up with a list of 10 best promotional products and corporate gifts you can use for your brand.
Drinkware is one of the most popular and effective promotional giveaways. In fact, over 7 out of 10 consumers own promotional drinkware. Imagine the repeat impressions and brand recall this will give your product and overall brand! Drinkware may include:
- Coffee mugs
- Drinking glasses
- Wine glass
- Drink bottles
- Tea set
- Sippy cups
- Stubby holders
When it comes to printed products, t-shirts are one of the most effective branded promotional items out there. T-shirts get a very high number of impressions because they are worn in public. They also have a long staying power because 6 out of 10 consumers keep their promotional t-shirts for 14 months up to two years.
Imagine having your plumbing company details printed on t-shirts. People within the community will see the information repeatedly and without consciously knowing about it, they are bound to remember your company name when they need plumbing services.
Impressions are important. When you repeatedly see, hear, or read about a product or service, you will remember it as the need arises or when you see the logo on a shelf. You are naturally bound to go straight to it because it is familiar.
Custom Tote Bags
Custom tote bags are popular and effective giveaways because they are reusable. According to a study, 50% of consumers are inclined to do business with a company that gave them a tote bag.
Because tote bags are reusable, they get a very high number of impressions because they are often used in public for grocery shopping, for work, etc.
Other Apparel Items
Apparel items can include:
- Your company logo on a jacket or polo shirt
- A creative design on a pair of socks
Studies show that 70% of consumers keep promotional apparel items for over a year. Just like t-shirts, apparel items have a long staying power and very high impressions. This is good for brand recall and can help build customer loyalty.
Studies show that 7 out of 10 millennials will do business with a company who gave them a promotional desktop accessory. These promotional materials have a staying power of around 13 months. Imagine the strong brand recognition this will give you.
Desktop accessories include:
- Pen holders
- Sticky Notes
- Picture frames
- Business cards
- Planners, etc.
All kinds of headwear are effective forms of promotional merchandise because they are worn in public and can be seen clearly without any obstructions. A cap with your company logo sits on prime real estate – a person’s head.
Headwear can include:
- Work helmets
- Headbands, etc
USB drives are very practical and items that consumers appreciate when they receive one. 58% of consumers who receive a promotional USB drive keep them because they are useful.
Every time they use the USB drive, they are reminded of your brand. That is a very effective strategy for brand recall. You create a positive impression on your buyer.
To make the giveaway even more effective and memorable, choose bright colours and creative designs for the USB giveaway.
Charge up your advertising, literally! Power banks are very useful to consumers so they have a high staying power. Consumers can use power banks for one to two years, possibly more.
Power banks are also a great giveaway because of their size. You have a big enough space to put your logo and other important information with more room for creativity.
Two-thirds of the population are smartphone users so power bank giveaways will be a sure hit for consumers and your potential buyers.
Key chains are a traditional giveaway but still effective to this day. This is because key chains have a high saying power. They can be used for years.
They also get high impressions because they are used regularly and they are very practical. Consumers are inclined to remember advertisers who give away branded products that they can use daily.
Millennials have strong buying power. What better way to appeal to them than giving them what they consider to be essential.
Millenials do not go out without their smartphones and headphones (or earphones). They do not just use their headphones daily, they use them most of the day.
If your target market is aged below 40, giving away promotional headphones is an effective strategy.
For your quality promotional product needs, Promosource is your one-stop-shop. We can help you to wow prospective customers with a wide range of creative giveaways and get your brand out there!
Please call us at Promo Source today on 1800 963 533 or message us through our contact us page.