Are Scale Rulers Good Promotional Products? 

Are Scale Rulers Good Promotional Products

They are numerous promotional products that can be used to effectively build your brand. When used properly, these products can help you connect with your target audience; and thus, get more exposure for your business. 

Are you looking for the right promotional product for your company? Are you wondering whether scale rulers are a good promotional product? If so you have come to the right place. 

Scale rulers are great promotional products. Below are 5 of the main reasons for using scale rulers as part of your branding strategy include:

  • Regular Use
  • Cost-Effective
  • Versatile
  • Durable 
  • Measurable ROI

For more information on why scale rulers are a great promotional product, please read below for more!  

Regular Use

Any promotional product worth its salt must enjoy regular use by the recipient/target audience. For architects, engineers, builders and carpenters among others, scale rulers are a must-have tool.

If you want your brand/business to be associated with any of these professionals – as your target audience – using scale rulers as your chosen promotional products makes a lot of sense. This way, you can be sure that your target audience always has something that reminds them of your business whenever they are working.   


Like any great promotional product, scale rulers are highly affordable. This means that businesses, including small entities, don’t have to worry about straining their marketing budgets once if they decide to use scale rulers as promotional products. 

Organisations can order as many rulers as they need to ensure maximum exposure among the target audience, given the affordable nature of these promotional products. 

Are Scale Rulers Good Promotional Products


Scale rulers are considered to be highly versatile promotional products. In fact, they provide your creative team with the freedom to incorporate all sorts of marketing/branding information on the product’s surface. As a result, each giveaway becomes even more effective and also engages the recipient/customer in a more successful way. 

To give you an idea of just how flexible and customisable scale rulers are, it is worth mentioning that they are available in a variety of colours, materials (steel, plastic and wood) and shapes. You can also find rigid and foldable variants as well. 

With this variety, choosing a promotional product is bound to resonate with your brand/marketing message as well as the target audience.  


Unlike TV, magazine or newspaper ads, promotional products are longer lasting. If you want your target audience to continue seeing your branding information for longer, it’s recommended that you use promotional products. 

In the case of scale rulers, these promotional products can remain in the possession of recipients for years to come, thanks to the use of highly durable materials such as metal, plastic and sturdy wood. 

The product’s effect on the user’s psyche is bound to be more pronounced when they use the same product bearing the same marketing message on a regular basis for an extended period of time. 

Measurable ROI

Last but not least, scale rulers are great promotional products because of their easily measurable ROI. To track the effect of these promotional products, you simply need to monitor the changes in sales or enquiries after the date of the giveaways. 


While scale rulers may not be the most common promotional products out there, their use can have an immense effect in the right circles. If you would like to add these items to your marketing strategy, then you can do so with ease. 

Promosource has a wide range of promotional products, including scale rulers, designed to appeal to different audiences. Contact us to learn more about our services or order high-quality promotional scale rulers.   

If you are looking for the best ideas for your promotional products and branding, please call us today on the Promo Source hotline 1800 963 533 or leave us a message