Are Promotional Products A Good Branding Strategy?

Are Promotional Products Good Branding Strategy

Are promotional products a good branding strategy? In theory, the answer is yes. Promotional products are an effective way to get your name in front of potential customers and clients. However, you need to be careful because when used incorrectly they can have the opposite effect on your business. 

Luckily, we’ve created this article to help set you on the right track! If you would like to learn more about why promotional products are a good branding strategy and how to make them as effective as possible, feel free to continue reading below as we cover the following: 

  • What Are Promotional Products?
  • Why Should You Use Promotional Products As A Branding Strategy
  • Examples Of Popular Promotional Products To Boost Brand Awareness
  • How To Choose The Right Product For Increased Brand Awareness
  • How To Measure The Success Of Your Branding From Promotional Products
  • Other Tips For Using Promotional Products As A Branding Strategy

What Are Promotional Products?

One of the most important aspects of success in marketing is establishing a strong brand, so it’s no surprise that many companies are eager to find ways to boost their popularity. 

Therefore, when you’re looking for a way to promote your brand, promotional products are an excellent choice. Promotional products are any type of item that companies use to get their name out there. Products such as pens and t-shirts can help spread the word about who you are or what your business does without costing too much money in advertising costs. 

Promotional items can be used as customer giveaways at events like grand openings or product launches when you need free publicity but don’t want anything too expensive such as branded mugs. These all come at various price points depending on what type of promotion you’re looking for – from inexpensive giveaways up front where giving away something small may not seem worth the cost if they buy later versus larger investments towards the back end. 

Are Promotional Products Good Branding Strategy

Why Should You Use Promotional Products As A Branding Strategy?

There are many reasons why you should use promotional products as a branding strategy. It helps you connect with your audience and get more exposure for the company. Unlike traditional forms such as billboards or television ads which catch attention instantly, there’s more time involved when someone gets a promotional item because they need to wear it themselves, and may not do this on a regular basis. However, your customers will be able to carry around something that mentions your brand, so your brand will always be in the front of their minds.

Additionally, promotional products are an excellent branding strategy choice for this because they effectively spread your message across multiple channels and can be customised with graphics, text, or both! This will be especially helpful given that every company needs to find a way to stand out in the market. 

Promotional products not only help to promote the business but they provide an easy way for customers and employees alike to identify with them as part of their team or community. Offering a wide range of promotional items allows for the possibility for everyone on your list to have something!

More importantly, promotional products are great branding strategies because of their cost-effectiveness. This is especially helpful for small businesses with limited funds and resources to work with. Promotional items can also often provide a better return on investment (ROI) than any other type of marketing campaign due to their low price point relative to what they offer in terms. 

Examples Of Popular Promotional Products To Boost Brand Awareness

A number of great promotional products can be shared with your employees, friends, and family. A few examples are water bottles because they’re inexpensive but useful because everyone needs hydration, and also custom printed pens that have an imprinted logo on them because let’s face it – you can never have too many pens!

Generally, we can say that some of the most popular promotional products include custom clothing and apparel, USB thumb drives, and key chains with your company logo on them. Mugs and t-shirts are also some popular promotional products that are available.  

Are Promotional Products Good Branding Strategy

How To Choose The Right Promotional Product For Increased Brand Awareness

Choosing the right promotional product for increased brand awareness is not as easy as it seems. It’s important to know what type of customers you want and choose a product that will resonate with them on an emotional level. 

First, you will need to identify your target market. Are you catering to the youth? Or perhaps an older age group? After you have identified your target audience, the next step is to find an appropriate product. To do this, first, decide what type of company or organisation you want to be associated with.

For example, if it’s a hospital then perhaps something medical-related like blood pressure cuffs and stethoscopes would make sense? Or, if, for example, your target market includes mostly young adults in their 20s, then choosing sunglasses or wallets would be best if you want people to associate your business with youthful energy and positivity. 

Keep in mind that promotional products are usually not given away but rather sold at cost as part of marketing campaigns so think about how much money can go into buying material goods before making any decisions. Once again consider who will receive these items – whether they’re doctors, young people, businessmen – when deciding on what kind of item might work best.

In summary, by understanding who your target audience is and what your business is, you will be able to figure out which promotional product would best fit the vision of your brand. 

How To Measure The Success Of Your Branding From Promotional Products

There’s no one set way to gauge how successful a company is at establishing its brand. The success of promotional items is measured by many factors that can all be learned from studying how people react and respond when they receive your products. 

The amount you spend on marketing versus sales conversions with each item marketed can also be a factor. It’s important for companies to make sure their branding strategy aligns with what customers want or need while still following company culture guidelines.

In relation to this, there are some questions you can consider asking yourself. For example, what percentage of people associate the logo with that company when they see it or hear about them in conversation? Does this number increase over time as more and more promotional materials go out into circulation and become ever-present fixtures on social media feeds, billboards, storefronts – even streetscapes (aka guerilla marketing)? How many new customers do you have each month who tell you “I found out about your business because I saw an ad for…” 

Successful branding is all about creating a strong presence that resonates with your target audience. The success of any given campaign can be measured by looking at sales numbers as well as how it has helped to create positive perceptions in customers’ mindsets. The more successful your promotional efforts have been, the higher likelihood you’ll see increased revenue over time – so don’t stop the campaign! 

Are Promotional Products Good Branding Strategy

Other Tips For Using Promotional Products As A Branding Strategy

Promotional products need attention placed solely upon them to make sure they’re reaching their full potential. From buttons and pens all the way down to highlighters or clothing – every item has its place when used strategically with other campaigns such as SEO work or traditional advertising like billboards.

To get people’s attention from afar and give them something tangible with which they can connect on an emotional level, consider printing photos or illustrations onto canvas bags. This would work well for businesses who want their logo printed many times over in different locations throughout town! 

Another interesting option is custom t-shirts where customers have the ability to customise both text and images however they please; take advantage of this opportunity if it fits into what you’re trying to achieve so create awareness around your brand.

Promotional products are a great way to get your business noticed. They’re often seen as reliable and trustworthy, even if they don’t come with the best quality or features. However, it’s important that you know how to use them for branding purposes before you start handing out everything from pens to keychains all over town!


Promotional products are a great way to get your brand out there, but not all of them will be successful. It’s important that you understand what type of promotional product is right for the company and its branding strategy before choosing one.

If this sounds like something you’d like help with, let us know! Our team can work with you on determining which types of items would best resonate with customers or prospects in order to increase awareness and drive more sales.

Please call us today on the Promo Source hotline 1800 963 533 or leave us a message