point of sale
Promotional point of sale material
Over the years, there has been much debate about the use of displays at checkout counters and other places where people go to pay for goods and services but there is little doubt that they can be a highly effective method of advertising that leads to direct action on the part of the consumer. For companies that provide a service rather than tangible goods, it is still possible to take advantage of this marketing technique by using printed posters and materials that do not require any products to be displayed. As with other promo items, their effectiveness is largely down to the designs that are employed and we have worked with many companies to create themed products that make people aware of their company name and the services that they offer. Cost is always important and we have taken this into account when sourcing our range of promotional floor mats.
Practical and effective
Window displays certainly have their uses and are a good way for retailers to attract passing custom. However, items that have a practical use, in addition to offering a space where companies can advertise their presence, appeal to organisations that are keen to employ their marketing budget in the most cost-effective way possible. Welcome mats fulfil this requirement as they are a necessary item for shops and offices around the country and using them to display a company logo makes good business sense. We are pleased to be able to offer our customers a selection of such products that are durable and attractive, making them an ideal vehicle with which to display customised designs that reinforce your corporate image. Large outdoor areas can be utilised to promote your company in a way that is sure to attract attention, by covering the floor with our promotional matting featuring a personalised message.